MethodsSubmit a method
Jobs to be done
The jobs-to-be-done framework is a helpful way to look at customer motivations in a business setting.
Quick Competitive Review
Gain a quick overview of your competitors and their strengths and weaknesses.
Solution Validation Exercise
Test your assumptions around your solution’s fit to your target audience and problem space.
Evaluate the experience of your product or service with your intended users before launching.
Card sorting is a great, quick and inexpensive method for finding patterns in how users organise content or concepts.
Interviews allow you to explore users motivations, attitudes, beliefs, and experiences to gain deeper understanding and build empathy.
Understand behaviors in the context of where people actually perform the activities you want to solve.