Define your topic for investigation (questions or assumptions).
Go to dscout.com – create new project.
See our recruiting guide for more information.
If you are doing it yourself, see this handy guide. On tools such as (paid) dscout you can create a screener. Define gender, age, country preferences. Set how many missions (journal entries), when, duration and incentive info. Define how many participants and add a short description of your project. (Always choose stealth mode for these projects).
Fill in the dScout recruitment questions (15 max) to filter your participants to your needs.
Review the potentials and follow up with them to set a time and place to meet (remote or in-person). Define if you want a follow up remote interview after the study.
Build your missions (journal questions) and interview questions.
Start the project, follow up with participants who aren’t filling their journals.
Debrief on the journal. With a full understanding of each user response and behavior, synthesize all feedback and create patterns over time to understand a blended (but not “normalized”) user picture. Extract key findings: what was surprising or unexpected? What assumptions were confirmed? Use anomalies and edge cases to push your own product concept. Avoid confirmation bias by forcing yourself to move beyond your current product concept. Ensure your team is represented, multidisciplinary backgrounds give different perspectives and see opportunities and challenges better
Create a concise summary document that is useful to you first and foremost, and can also be used to keep stakeholders up to date.